There’s no doubt that video is the future of content marketing. Some research suggests that videos can increase conversion rates by 80%. But what happens after you record a video? Anyone can see it if it’s not shared on a private video-sharing platform—not just your target market. Therefore, knowing where you should post your videos and how you can utilize […]
The world is changing, and it’s important to be aware of these changes and their impact on society. The marketing industry is no different: it needs to change or risk becoming outdated and irrelevant. This means starting a dialogue about diversity in our industry, which includes conversations about race and gender. One way to do this is by creating diverse […]
If you are a small business owner, you always need to be on top of trends and adjust to the ever-changing marketing landscape. Over the past years, one business tactic has been consistent, and it’s blogging. So, you might be wondering, is blogging really worth your time and effort? There’s a short answer to that, and it’s an absolute YES! […]
Before you start making your atomizing videos, let’s dig into more information on what you will deal with. And to leverage your content to improve its engagement and results. The atomization of material helps you optimize resource usage and increase the effect on your viewers. It’s a scalable tactic that emphasizes one-on-one interaction and seeks to boost consumer participation with […]
What are Training Videos? Some of you may not be aware of the phrase “training video,” which is a video meant to teach a skill or ability. Training videos are simply video content that demonstrates how to accomplish something. Training video is also called as instructional video. A video is intended to train viewers on a certain topic or hint […]
Some of you may be unfamiliar with sequential storytelling, while others may have a concept, but it needs to be more relaxed. Sequential storytelling is one of the most crucial key metrics to acquire, especially if you are a marketer. With this article’s guidance, we will go further into sequential storytelling, a comparatively recent yet promising type of customer engagement. […]
Content marketing is a well-known way to build a brand and reach your target audience. Video marketing is one form of content marketing that will help your business grow. But nowadays, the attention span of viewers is quite shorter than usual. That is why TikTok videos, Facebook and Instagram reels, and IGTV became content marketing hits. As of today, viewers […]
It’s nighttime, and everyone but you is asleep. You were peacefully scrolling through the internet when a blasting sound from your phone startled the whole house. You struggled to find the volume button and were left with no choice but to hide your phone under your pillow, praying it would suppress the sound. An annoying familiar scenario, right? This is […]
Video SEO is about optimizing your video to be indexed and rank on the search engine results pages. It is a very different beast from online video marketing. That’s because search engines have an entirely different model for ranking videos. Whereas Google, Bing, and Yahoo! want their users to find the best results possible in the least amount of time, people […]
Social media has played a huge role in the success of many businesses. However, it’s time to switch things up if you’re still using the same old images and text to promote your business on social media. It’s time to hop into the new trend — social media video ads. Creating social media video ads can be very powerful if […]