Before you start making your atomizing videos, let’s dig into more information on what you will deal with. And to leverage your content to improve its engagement and results.
The atomization of material helps you optimize resource usage and increase the effect on your viewers. It’s a scalable tactic that emphasizes one-on-one interaction and seeks to boost consumer participation with a brand. Get familiar with the methods for breaking down the text into manageable chunks to engage readers. With the same concept, atomizing videos also create video content that is not too long and breaks into pieces.
Content atomization is basically creating a series of entries from a single piece of material. It is from a broader theme or a massive piece of content, turning it into smaller, more focused, and more strategic content. Additionally, it is also taking a topic and breaking it down to create sub-topics and micro topics over different pages and different types of media. Content atomization is serializing content to break it up into multiple entries. Instead of making one blog article that covers aspects 1 to 25 of subtopics, break that down into 25 different blog articles.
Content atomizing also break a topic down and allows it to spread further using different micro-topics over different pages and media types. It can also be seen as the process of dividing up longer pieces of content (like podcast episodes or video interviews) into more manageable chunks that you can share on various social media sites. You can turn a podcast into a series of tweets with audio snippets and cut a video into Instagram-friendly one-minute segments.
You cannot question how effective video is as a content marketing tool. However, producing high-quality video is a challenge that every content creator face. Consistently making video content can drain you and be time-consuming. – An outline, script, storyboards, multiple shoot days, and multiple edits may all need feedback. It’s easy to get frustrated, think video is too time-consuming, and miss how it builds your brand. Atomizing videos means breaking apart, recycling, and repurposing content elements to create new content.
Below is a list of marketing materials that can be broken down into smaller pieces with only one video. After you start with atomization, you’ll wonder why you didn’t do it sooner!
Make the most of the full-length version of the video before you start cutting it up into smaller pieces. If you only upload your video to YouTube, you’re missing out on potential viewers and comments on other sites. To maximize your impact, you should open yourself to various mediums. When possible, use a variety of different forms of media.
Making a few quick cuts to a homemade video shouldn’t be difficult. You can include short revisions in the project scope if you hire a freelancer or agency. If not, you’ll have to resort to the DIY method. You can find a lot of low-cost and free video editing software on the internet, so you can do the work on your own. Try to create 2-3 short videos on Instagram and Twitter. They can be posted as an Instagram story too!
It’s important to remember that everyone has their preferred method of acquiring and processing new information. If your video is a helpful interview or lesson, you can easily reach more people by extracting the audio and making it into a podcast.
One of the simplest ways to recycle your video is to convert it into a series of infographics. To make photographs or other visually appealing graphics, you may use stills. On the other hand, you could take a few selected statements or statistics and turn them into visually appealing designs that you can use as images in your various online publications. You can also make summaries and animated shorts.
With this newfound knowledge, you may easily create many works from a single video. Video content production can be time-consuming, but the benefits of doing so become apparent when considering the many assets that can be extracted from a single film. The first time you try to atomize a movie, there will be a learning curve. But after that, you’ll be able to get every last bit of value out of every film.
If you find yourself struggling with where to post, you can start with iConnectFX. It is a reliable and user-friendly video hosting service where you can easily distribute and broadcast your promotional videos in real-time. To have more original accounts, concepts, and approaches, use iConnectFX.