360 Degree Video

The World of 360 Video

Videos are particularly useful for capturing events and experiences that are too fast-moving or complex to share through still images or text. They can also be a great way to share special moments with others who couldn’t be present, allowing people to experience the event as if they were in person. However, 360-degree video is one of the newest and most innovative ways to capture moments. These are a particularly useful type of video for capturing special moments because they allow the viewer to appreciate the scene by looking around in all directions. Today, we’re going to show you how it works.

 What is 360 Video?

You might need to be more familiar with what 360-degree video is, but you have likely seen it before. 360 video is a spherical video that surrounds your entire view and captures a scene in every direction. The technology behind this kind of footage has been around for decades, but due to the surge of changes in smartphones and VR headsets has made this form of recording easier than ever. Special software stitches images from multiple cameras around the scene into one 360-degree panorama.

How to make 360 videos?

In creating 360-degree video, you’ll use a 360-degree camera or a series of cameras. The video you take in your cameras can be stitched together to create a panoramic view. There are a variety of 360 cameras available on the market. It’s ranging from high-end models that can capture high-quality video to more affordable options suitable for beginners.

Once you have a camera, you can follow these steps to create a 360 video:

  1. Choose a location or scene that you want to capture in your video. Consider factors like lighting, background, and the overall aesthetic of the location.
  1. Set up your camera(s) in the desired location. Ensure the cameras are positioned to capture a full 360-degree view of the scene.
  1. Record the video using your camera(s). Be sure to keep the camera(s) steady. Avoid sudden movements to ensure that the final video is smooth and stable.
  1. Edit the video. Use video editing software to trim and cut the video as desired, and add any additional effects or graphics.
  1. Publish the video. Once you are satisfied with the final product, you can publish your 360 video. Share it on a website or platform that supports 360-degree video playback, such as iConnectFX

Keep in mind that creating a high-quality 360 video can be a complex process. Moreover, it may take some trial and error to get the hang of it. With practice and the right equipment, you can create professional-grade 360 videos that can be used for a variety of purposes in your business.

What is the relevance of 360 videos in businesses?

360 videos are a type of video that allows the viewer to experience an immersive, panoramic view of a scene or location. These videos are typically played using a virtual reality (VR) headset or through a device or website that supports 360-degree video playback.

In businesses, it is more engaging and interactive if you use 360 videos to showcase products or locations than traditional video. For example, a real estate company could use 360 videos to give potential buyers a virtual tour of a property, or a retail business could use 360 videos to give customers a more immersive look at their products.

360 videos can also be useful for training purposes. This type of videos allow employees to experience simulated scenarios or environments in a more realistic way.

Overall, 360 videos can be a valuable tool for businesses looking to enhance their marketing efforts, improve customer engagement, or provide more effective training for employees.

How to share 360 videos online?

There are several ways to share 360 videos online. This ways depends on the platform and the type of device your audience will be using to view the video.

Here are some general steps you can follow to share your 360 videos online:
  • Upload the video to a website or platform that supports 360-degree video playback. Some popular options for hosting 360 videos include YouTube, Vimeo, and Facebook.
  • Embed the video on your website or blog. If you have a website or blog, you can use the embed code provided by the video hosting platform to add the video to your site.
  • Share the video on social media. You can share a link to your 360 videos on social media platforms such as Facebook, Twitter, and Instagram or upload the video directly to the platform.
  • Send the video via email or messaging app. If you want to share the video with a specific group of people, you can send them a link to the video via email or a messaging app.
  • Use a virtual reality headset. If you have a virtual reality headset, you can view the video using the headset for an even more immersive experience.

Keep in mind that there are specific steps for sharing a 360 video. Also, it may vary depending on the platform you are using. Ensure that you share your videos correctly by following the guidelines and instructions provided by the platform.


360-degree interactive videos can be a powerful tool. This will help you enhance marketing efforts, improving customer engagement, and providing effective training for employees. These videos are crucial, from promoting products and services to enhancing effective training. As the popularity of 360 videos grows, so too do their applications. You can find them in practically every industry today, including education and travel. As time goes on, 360 videos will become more common in all areas of life.

Now that you have an idea for 360-degree videos, you can easily start your own.
If you need help with where you can share the videos you created, you can choose iConnectFX. It is a reliable and user-friendly partner where you can easily share your videos, whether informational or promotional. Never waste an opportunity to learn more things about content sharing. Let iConnectFX help you grow!