Videos for business are such an effective tool nowadays because of their visual aspect that makes it easier to explain certain details about the brand. In fact, some marketing experts claim that video content has increased customer understanding of a product or service. That’s why it comes as no surprise that many businesses now use different types of videos for businesses to promote their brand via online video.
When it comes to videos and videos are what we need more of in this day and age. Videos can help you take your business to the next level and teach you something new and interesting about a topic you would otherwise be clueless about. So here is our list of 10 useful videos for every business.
Explainer videos are a type of video for businesses that are used to explain a concept, product, or service in a simple and easy-to-understand manner. They typically include animations, graphics, and narration to help convey the message effectively. Also, they are often used at the top of the sales funnel to create awareness and interest and can be shared on social media to reach a wider audience.
Social media videos are a type of video for businesses that are specifically created for sharing on social media platforms. These videos are usually short and attention-grabbing, designed to capture the viewer’s interest and encourage them to take action. They are an effective way for businesses to reach their target audience, build brand awareness, and drive engagement on social media. When used strategically, social media videos can help businesses increase their visibility, generate leads, and ultimately drive sales.
A teaser may provide a sneak peek at the product or present a pre-launch discount or other offers. This is an excellent technique to generate interest in a new product and ensure sales before its release.
Through storytelling, promotional videos draw in potential buyers while enhancing SEO. They can also be connected with social media platforms to increase sharing and interaction. Promo videos have the added advantage of applying to almost any industry. 80% of customers have been convinced enough by a promotional video to purchase a product or service. And over 60% are more likely to buy a product after seeing a video about it.
Instead of just telling viewers how valuable your product is, demo videos demonstrate it. This type of video features someone demonstrating how a product works, highlighting the product and packaging, and letting viewers know what to expect.
How-to videos are educational that show your client how your products work, including benefits and return on investment. These videos show how to do something. Step-by-step tutorials can be both educational and amusing.
Tips and Tricks videos are a type of video for businesses that aim to educate and inform their audience about best practices, shortcuts, or insider knowledge related to their products or services. These videos often build trust and establish thought leadership, showcasing the company’s expertise and commitment to helping its customers succeed.
Brand and culture videos help reach new audiences or customers and establish brand recognition and what you stand for. Thus, more than 50% of businesses have previously invested in brand video. And more than a quarter of businesses use culture movies to promote their corporate cultures.
An FAQ video used in sales discovery to answer the top questions that sales reps get asked eighty percent of the time from prospective customers. Therefore, this video saves sales and customer support teams time by helping buyers self-serv by finding answers to commonly asked questions.
A testimonial video features clients or customers telling their success stories using a product or service. These can be excellent selling points because many customers look for reputable reviews and real stories before purchasing.
Video marketing has become a hugely alluring proposition for online businesses. It offers tremendous reach when it comes to your prospective customers and sometimes even greater frequency. Furthermore, video can easily be an effective means of conveying a message or attracting a specific audience, whether millennials or digital natives. Therefore, if you’re running an online business, you absolutely need to start incorporating different types of videos for businesses into your marketing strategy to maximize the ROI from your investment.