Event management strategies sounds like a heavy term. Chances are, you’ve sat through virtual events and could name a favorite virtual conference.
Let’s put this into context: Remember how vibrant your school classes were back then? You scored well. Instantly, those teachers become your favorite, and you recommend them to your friends.
In COVID-era, hosting webinars is just like conducting online teaching. Event attendee engagement is vital to its success. Furthermore, Either you keep your attendees glued from the beginning until the end, or the show is dead. Snore-fest webinars attract a multiplying number of attendee dropouts. Worst case scenario: they may never register for future events.
That doesn’t mean the last guest exits the venue, your job as an event planner is over. Remember, you are just getting started. Stretch your arms and legs. Post-event engagement may require lots of legwork. It would be best if you nurtured your potential guests. In return, they will favor your business and will convert to higher ROI.
Yes, others quickly pinpoint an event that made them feel bored, excluded, and frustrated. Thus, it is essential to ask yourself, “Where did I go wrong?”
Every virtual event opens the door to countless opportunities. Its effectiveness lies behind the event management strategies used upon planning. Disconnection during webinars happens when event organizers fail to execute the same level of networking and energy as that of in-person events.
Guest-focused Event Attendee Engagement That Works
While building a virtual event strategy can be time and energy-consuming, consider these nine guest-focused strategies to keep your virtual attendees engaged before, during, and after the said event.
Before Your Virtual Event
This is when full-proof event engagement begins. Be strategic. Take note; you are not only creating a better event, but you are also aiming to provide an exciting experience for your attendees. Strengthen your engagement strategy through the following:
1. Select your hosting platform. First things first. Consider the type of your event when deciding on your platform. It is good to ask questions like:
–Will the event be live-streamed or pre-recorded?
– Will attendees are allowed to raise questions?
– How will questions be raised? Will there be a live chat?
–Who will be monitoring these questions?
Furthermore, you can have a compelling speaker, great content, but still does not provide the exciting experience most attendees are looking for.
Set Expectations. Create and provide a space where both speaker and audience are comfortable. Orient them beforehand about what their role will be.
Create Excitement. Excitement often leads to engagement. People will only interact if you get them buzzing around. The more noise your event creates, the more people will want to join in. Not only will you boost the attendance, but they will also look forward to your future events—this can provide some other event marketing.
During Your Virtual Event
Strategic planning is all you need to drive engagement to your event. Here are some tips you may want to incorporate during your event.
Utilize creative activities. Use your platform to total ability. Some tools may offer you built-in live chats and unique meeting rooms. Please do not put it to waste. Here are some interactive activities you can include within your plan: live chat, polls, quizzes, contests, debates, and speaker panels
Give your attendees a break. The best practice for virtual events is to give more breaks. An excellent tip to live by is that a 60-minute keynote speaker should be broken down into a 30-minute session virtually. The creative break list includes wellness break, entertainment, magic trick, cooking session, and talent show.
Keep up the conversations. Breaks promote engagement. Use that to your advantage. Also, Even if you opt for the traditional intermission style, you should not let your attendees go off their own. Moreover, Distractions are inevitable during virtual events. You may use push notifications to keep everyone on task. You may notify them about the length of each break.
After your virtual event
As mentioned above, event attendee engagement doesn’t end as the curtain closes. It should never end with the event. Keep the fire going and ask your attendees about their experience and your company.
Use user-generated content marketing.
This type of marketing has been proven effective throughout the years.
You can easily connect people with your brand and event.
If you use your hashtag to promote your event, a stockpile of content uploaded by your attendees will then be presented too. You may leverage these shared contents on your social pages in your email follow-ups and website pages. Reach out to some of these people and ask if you can use them in a testimonial. These can be valuable when you go to build your marketing campaign for your next event.
Say the whole point of your virtual event was to educate, so keep that education going. Share resources they can take with them. Another thing about virtual events is their accessibility. People can go back and replay the event. Make your library open for all those who attended. It is marketing, after all.
Ask for Feedback
Finally, the best thing you can do to improve your virtual event management is to ask for feedback. After all, your audience is the one experiencing your event. In addition to, they’ll have the best insights into the areas you can improve upon. Consider sending out a survey after the event to collect feedback on the best sessions and activities.
As you plan your next virtual event, do not forget that competition is high. Businesses around the corner are utilizing different event management for higher ROI. Fuel your competitive side. Unfortunately, It may take some legwork, but good event management is undoubtedly attainable. Opportunities are endless. Use it to your advantage and expand your audience.