producing shareable content

Tips in Producing Shareable Content on Social Media

Digital marketing is a strategy being increasingly employed by marketers that results in the successful growth of the business. Most blog posts are published and being shared on a social couple of times already. Reaching more audiences and creating unique content is only part of the stepping stone of each marketer nowadays.  If you want your brand to grow, it takes a lot more thought and effort and you should also know some ways on how you will create shareable content.

A crucial point in every business entrepreneur is to stand out from those millions of competitor who uses the same platform to grab the attention of the consumers.

With all these competitors who use the same strategy as your business, doubts about the success of your strategy must be unattainable, right? However, if you’re up to the challenge of standing out and rising above those millions of competitors, then, there might be hope for your business. To solve this problem, the best way to do this is to create incredibly shareable content.

create meaningful and compelling content

So how can you create content that is worthy of sharing in your Social Media accounts? Here are some tips to help you get started in producing shareable content.

1.       Do Competitive Research

One of the easiest ways to create content that people would want to see is to look at what is shared by other people and create your unique content.

Do some spying on your business competitors’ marketing strategy. Look at how they engage with their audiences. With this, you’ll find helpful insights on the content that you want your audience to see and appreciate.

However, you have to know first what kind of competitors that you need to track for your research. Making a list of your competitors who are on the same page as you are is the basic thing to do when it comes to spying.

Also, you have to take note of their previous contents or strategy for you to be able to see what types of content that is similar to your works.

Use your competitors to work positively and not as a threat to your marketing strategy. By seeing their work, you can make a better version of their strategy that will surely be a big hit for your target audiences.

2.       Make Your Reader Feel Something

Telling a story nowadays to your content allows your target audiences to see themselves in the situation you’ve given them based on what you share. It’s more of you’re making content that your target audience can relate to not only to their past experiences but also in their day-to-day experiences.

So how can you achieve telling a story without being bias for your audience? Crafting your story for your content must be your number one priority. If you want to make them relate to your story, then it should have a clear beginning, middle, and end.  At the end of your content, you should be able to figure out if what you share is relatable for your audience and get different sides a clear and balance point.

3.       Validate Your Audience’s Opinions

Another way to create shareable content is to consider and validate your audience’s opinions. By reinforcing the validity of your audience’s opinion, they can easily share something with a marketer that is reliable and trustworthy.

4.       Using Controversy in a Content

Why would you create a bias content where it will only cause controversy to your business? Wouldn’t it be great if you choose the option of people to agree with you because you stand on something without judging the opposite side?

That will not always be the option that people would want to see. Sometimes people need to take a stand on a point or an issue. Otherwise, being agreeable all the time can leave their opinion content uninteresting.

Create content that can tell the reader they’ll learn something that likely contradicts their current thinking.

5.       Don’t Sound Like an Advertisement

If there’s one thing people see way too much of online, it’s advertising. Many marketers use social media to have their users have ads non-stop on their content, so the content that you create doesn’t sound like you’re selling something.

Always remember that people want to get something substantial from content instead of being sold something.

It’s possible to promote your business without sounding like a salesperson. You only have to ensure that your brand values are tied to the content and the things that people care about.  Show different sides of your business and not only the service that you provide.  

6.       Be Sure to Post Images or Video Content

Media content can attract a wider audience. People nowadays are more driven to see things with something that they can see how that certain product can be use or what it looks like

If you can produce media contents that are directly related to your content, especially infographics, it will surely attract more audience.

7.       One-Click Share Button

If sharing your content isn’t convenient for your audience, or the buttons are difficult to find, then it will not go to be shared. As the content provider, it’s your responsibility to make it as easy to share as possible. Make sure every piece of content comes with a share button and that it’s easy to see.

The more visible your social media buttons are, the more likely your content will be shared.

These tips can help you create meaningful and compelling content for your digital marketing strategy.  But you have to keep in mind that there’s a lot of luck behind creating viral content. You can also check some of the ways to create shareable content to guide you. It often needs to be published in the right place at the right time and predicting where and when that is can be challenging.

producing shareable content

iConnectFX will help you gain exposure, and there are more tips to become successful in content sharing. Let iConnectFX guide you in producing shareable content for your brand. Visit our website for more details: