A Trip to Discover Sequential Storytelling
Some of you may be unfamiliar with sequential storytelling, while others may have a concept, but it needs to be more relaxed. Sequential storytelling is one of the most crucial key metrics to acquire, especially if you are a marketer. With this article’s guidance, we will go further into sequential storytelling, a comparatively recent yet promising type of customer engagement.
What is Sequential Storytelling?
Sequential storytelling is a type of art that communicates through various images. It can be accomplished anyway without the utilization of words. It is one of the famous types of creative expression nowadays, using images and text to convey a message. Comic strips and graphic novels are some of the most well-known forms of sequential art.
The phrase “sequential storytelling” has recently been implemented into the marketing vocabulary. Effective advertising narrative concentrates on-brand content that includes descriptions of events and narrative elements like protagonists, conflicts, and locations. Your story’s structure might vary, but it normally comprises an introduction, crisis, and conclusion.
We often spot sequential storytelling on YouTube, graphic novels and book series, modern advertising, cinema, stories on Instagram, challenges on TikTok, video games, billboard advertising, and so forth. We will also share some tips on mastering digital storytelling skills.
Some Ways to Perfecting Sequential Storytelling in Marketing
- Determine your Protagonist, Background, and Challenges
Developing characters, explaining their reality, and seeking conflict that will resonate with your audience is the first steps in creating a tale. It makes sense to engage in digital storytelling if these issues are resolved. Making your product, client, or employee the hero of your tale, is an easy approach to get started.
In terms of setting, consider the world in which you exist. Examine your audience’s ambitions and anxieties to develop a conflict that will pique their interest.
- Seek the Best Storytelling Style that Suits your Business.
Sequential storytelling is harder to understand since you are working with several stories that must all function together as a sequence. Regardless of the sequence structure, it is essential to divide long-form into numerous pieces.
- Learn about Platform Configurations and Monitoring Systems.
You can make your sequence interactive on platforms like YouTube by playing with the “go over to advertiser’s site,” “react to advertisements,” and “skip ad” buttons. The sequence of advertising messages changes depending on whether a person watches or skips a video.
The technologies for online advertising and eCommerce metrics have changed how marketers, designers, and copywriters approach narrative. This is because you may specify a demographic for your advertising, such as gender, age, career, and interest, and control the order in which your ads appear.
- Begin Making the Most Out of Your Funds
Videos are excellent content that may assist you in attaining your marketing objectives. If you need more resources for a video series, try sequential storytelling with images and text or make video segments based on them. You can avoid establishing new intertextual notions to lower the expenses of trying a new method.
Instead, concentrate on what you already have and what you know well. That is your operational sales funnel. Consider what information your customers require at each level of the sales funnel and dedicate your content series to answering those questions.
But just to set an expectation, there are benefits and drawbacks to employing Sequential Storytelling. Take a closer look.
Benefits:
- Audiences will find it more emotionally attractive.
- Increased chance of becoming viral
- Your company’s brand and message become more remembered.
- Campaign conversion rates are higher than single visual storytelling.
Drawbacks:
- Media preparation is time-consuming and difficult.
- Less adaptability in your content strategy
- Only some content creators are excited about sequels.
- Several tales are more costly to develop.
Conclusion
Indeed, sequential storytelling is one of the most well-known styles of brand promotion in marketing, particularly on social media platforms like YouTube, Google, Facebook, TikTok, and Instagram. Perseverance, a good attitude, and faith in your brand are important tools for propelling your brand to victory.
Despite the downsides of employing sequential storytelling to promote your business, the benefits for your company are unmatched in the long term since this form of marketing technique draws a lot of attention owing to its inventiveness.
