Interview videos are fairly common. It’s everywhere. We can see them on social media, television, radio, etc. A video interview shows two individuals flinging responses and questions and shooting them. You may wonder what the advantages were, particularly for a specific brand. Let us take a closer look.
Creating an interview video encourages many people to trust your brand. We’ve all seen how popular interview videos are, especially when we hear from the company owner himself about what a product or service can provide to their consumers.
Please assume that the brand owner is interviewed and answers random questions about what the product or service can deliver to its target market, increasing brand confidence and awareness.
Interview-style videos also help with recruitment by enthusing job applicants about your firm and screening out folks who could be a better match. Employees’ unscripted testimonial responses significantly influence brand reputation since they are witnesses to how excellent your brand is.
Interview videos allow you to demonstrate your degree of authority in your sector and inherently display your knowledge. It’s simple to detect when something has been excessively written since people don’t talk like that. Proving that your brand has a lot to offer confidently brings interest to the target audiences.
Interview videos offer a personal touch to your marketing by giving a face to your brand. They certainly appear more genuine than much marketing nowadays, especially when they’re not rehearsed. These videos give the audience the impression that the person being interviewed is putting themselves out there, risking seeming bad or having anything go wrong. This contributes to the humanistic quality of these videos since the concept is that to take that type of risk, you must be passionate, honestly love what you’re doing, and genuinely believe in the aspect of what you’re offering.
Since we’ve already covered the advantages of your brand interview videos, let us move on to how to make effective interview videos.
When creating an engaging interview video, we must consider the following factors:
It is essential to choose a suitable interviewee for your interview video. People are designed to be quickly bored; thus, selecting an interviewee must have an interesting personality that will keep the audience engaged. A client delighted with your goods or service is an example of an effective interviewee. It is essential to select an interviewee who can freely express themselves on camera and have an intriguing discussion.
You must evaluate this factor to understand the purpose of the interview videos. What exactly is the objective of the interview video? Is it to tell the audience about the purpose of your product? The ultimate goal must be considered.
If you don’t plan and prepare your questions, your interview may take an unexpected path. Organize them so that there is a consistent flow. Consider the six Ws: Who, What, Where, When, Why, and How. Stick to open-ended questions and avoid ones that need a clear “yes” or “no” response. Make sure you ask pertinent questions on the interview topic.
Check that everything is in order, including your interviewee. Please inquire about the participant’s comfort and assist them in getting comfortable and tranquil. Since they are the major characters of the interview video, keeping them fixed is not an exception.
There is a factor to worry about while recording an interview video so that you don’t wind up with uninteresting visuals. Give importance to the questions you’ll ask during the interview and the backdrop setting, photography, and filming techniques to take your interview video to the next level. Whenever you accomplish all of your prep work ahead of time, you will be able to concentrate on your interview subject the day before the production. Always keep in mind all the tips that will make your interview video improve more.