animated explainer video

Animated Explainer Video: Basic Guide

Explainer videos are a powerful tool to showcase your business and market it to a wider audience. They could be used for various purposes from explaining a product or service, to promoting your business online or even introducing yourself in an interview. Also, creating an animated explainer video is not only cost-effective but also helps you stand out among your competitors who may not have done this yet. That being said, we are giving you this basic guide about animated explainer video.

What is an Animated Explainer Video?

Animated explainer videos are a great way to explain a product or service in an entertaining and engaging manner. They are short, fun, and entertaining. Animated Explainer Videos can be created in a variety of styles, using many different animation techniques. Companies of all sizes use animated explainers to convey their message in an eye-catching and memorable way.

How Long Should an Animated Explainer Video Be?

The length of your animated explainer video is another major factor that you need to consider. And, once again, there is no one-size-fits-all answer. The length of the video depends on a number of factors such as:

  • The type and complexity of your product or service
  • Your target audience and their attention span
  • What do you want to show them
  • How much information do you want to share with them

How to Make an Animated Explainer Video for Your Business

In order to make an animated explainer video for your business, you will need to use some of your own content. This can include:

  • Pictures that you have taken yourself
  • Your voice (if you are narrating the video)
  • Music that you have composed or obtained in some other way
  • Video footage from your existing videos or stock footage that they have been pre-made and are readily available on sites like Shutterstock

In addition to using these types of pre-existing materials, you may also want to create animated graphics using Adobe Photoshop or Illustrator. These programs can be used in conjunction with After Effects in order to create moving pictures and text effects without having a lot of technical knowledge about how computer programs work.

Step 1: Determine the Objective of Your Animated Explainer Video and Write a Script

The first thing to do is determine what you want your explainer video to convey. This can be anything from the purpose of the video (i.e., why did you make it?) to what message you want to convey (i.e., what is the point of view of your explainer video?).

Once you’ve got an idea of what it’s all about, begin writing a script based on this information. The script should include:

  • Who are you trying to reach? (i.e., your target audience)
  • What does their life look like without your product or service? Do they have any problems with it? Why does this matter? How does it affect them on a daily basis? What’s their biggest problem related to your industry right now and how would it get solved if they used your product/service instead?
  • What benefits will they experience by using your product/service instead of doing things manually or following traditional processes in order for them to achieve similar results as before using our solution?”

Step 2: Create a Storyboard

After you have your script, it’s time to create a storyboard. A storyboard is a visual representation of the content in your video and will help you plan out how the scenes should unfold. It can be used to visualize the flow of your entire video or just individual scenes.

A well-constructed storyboard can also help avoid any dead ends or awkward transitions—which are surefire signs that your animation needs more work!

Step 3: Decide on the tone and style of the animation and find an animator.

Once you’ve decided on your main message, you should think about the tone and style of the animation. The tone of your animated explainer video should be consistent with your brand. If your company is fun, upbeat, and casual, then an animated cartoon style might fit perfectly! On the other hand, if you’re a law firm or financial institution that aims to convey professionalism at all times, then a more traditional approach would probably work best.

The style of animation should also match what type of product or service is being advertised in order for viewers not to feel confused or distracted by something out of place within their environment. This can happen often when companies try too hard at first-time customers who aren’t used yet familiarize themselves with certain products/services; therefore causing frustration later down the line if expectations were unrealistic from start off.”

Step 4: Choose a professional voice-over artist.

Once you’ve chosen your script, the next step is to find a professional voice-over artist. Voice-over artists are typically freelance and can be found on websites like Fiverr. Choosing an experienced professional will ensure that your video sounds great. Moreover, they can help convey the proper tone to make it easy for your audience to understand what they are seeing.

It is important that the voice-over artist has a professional-sounding voice. If they don’t sound like they know what they’re doing then it will affect how viewers perceive your product or service. It also helps if the person reading for your explainer video has done this type of work before. This can help them know how much time should be spent on certain words or parts of the script (e.g., names).

Finally, make sure that they can read clearly without stumbling over pronunciation or pronouncing things incorrectly (i.e., “aardvark” instead of “ardvark”).

Step 5: Add music and sound effects.

Adding music and sound effects is important for your animated explainer video. It can add emotion, excitement, and humor and help the audience to engage with your content.

Choose the right music and sound effects:

  • The mood of the music should be appropriate for your product or service. If you’re selling a serious product such as medical equipment then it makes sense that you wouldn’t want to use happy-go-lucky piano music.
  • Consider using royalty-free sounds in your video so that you don’t have to pay any extra money once you’ve paid for them once (this way they are free). There are lots of websites where people sell these types of sounds like Audio Jungle or Pond5 – read more about royalty-free sounds here

An animated explainer video may be just what you need to grow your business.

An animated explainer video may be just what you need to grow your business. Explainer videos are a great way to introduce your brand, product, or service. They’re also ideal for marketing and sales materials. Moreover, a good animated explainer video can help you attract new customers and increase sales by explaining the benefits of using your product or service in an engaging way that resonates with viewers.


If you need to explain something, animated videos are an effective way to do it. They can help paint a picture for your customers and clients, unlike text or PowerPoint slides ever could. And they’re actually a lot easier to make than you think. That’s why we recommend trying out an animated explainer video like the ones above if you can because the results are likely to surprise you. Find out how you can gain more audience after creating an animated explainer video.