social media video ads

How to Create Social Media Video Ads

Social media has played a huge role in the success of many businesses. However, it’s time to switch things up if you’re still using the same old images and text to promote your business on social media. It’s time to hop into the new trend — social media video ads. Creating social media video ads can be very powerful if done correctly. Therefore, we are here to help you create one for your brand.

7 Steps in Creating Social Media Video Ads

The evolution of social media has created a new space for advertising. Social media video ads are a great way to get your message out there, but they’re not easy to create. Here are seven steps to help you create the next great social media video ad.

1. Create a social media advertising campaign strategy.

When setting up a social media advertising campaign, it’s important to know your goals. You should be able to answer these questions:

  • Who is my target audience?
  • What are the KPIs that I want to achieve?
  • How much of my budget do I want to allocate toward social media video ads?

It will also help if you can answer these additional questions:

  • What channels am I going to advertise on?
  • What creative assets will we use for each channel (e.g., video landing pages)?

2. Clearly define your audience.

It’s important to define your ideal audience. Who are they? What do they look like? Where do they live, work and spend their time? What magazines do they read, what websites do they frequent, and what social media platforms are they active on? Answering all of these questions will help you create an effective video ad.

If you’re not sure where to start when defining your audience, try thinking about how other businesses have defined theirs. Once you’ve identified who you want to reach with your videos, the next step is thinking about the emotions those individuals relate to most and using them in your ads.

3. Choose a video ad type and format.

To create an ad, you’ll need to choose a video ad type and format. You can create three different types of Facebook video ads:

  • Video ads: Video ads are best for engaging audiences with content that showcases your brand or product. You can also use Canva’s templates for social media graphics in the background of your videos
  • Photo ads: Photo ads are best for showcasing products or visual storytelling, like tutorials on how to do something. Include actionable CTAs so customers know what they should do next.
  • Carousel ads: Carousel ads are perfect for showcasing a series of images, whether it’s a new collection of images from behind the scenes at your workplace!

4. Use creative best practices.

A common mistake is to think that your video can be made up of stock footage and still be successful. While it’s true that a lot of people are drawn to pretty pictures on social media, you need more than that to capture attention. Here are some ways you can make sure your videos stand out from the crowd:

  • Use a storyboard. A storyboard is a visual outline of the main elements in your video, along with notes about timing and audio tracks for each element that should sync with the visuals. It’s an effective way to plan out what parts will appear when and how they will relate to one another visually and how long each sequence will last overall.

5. Use a call to action.

You’ll want to include a call to action at the end of your video, but it doesn’t have to be complicated. It should be clear and concise—no more than three words. It can be as simple as “download the app,” or something more specific like “get 20% off your first purchase.”

6. Budget for your campaign.

The first and most important thing to decide is how much you will spend on your social media video ad campaign. This will be based on the size of your budget and the size of the audience you want to target. Once you know how much money is available for this campaign, it’s time to decide what kind of ROI (return on investment) it will produce for your brand. This means estimating whether or not each dollar spent on advertising will generate more than one dollar in revenue from sales.

7. Track and optimize your video ad performance over time.

Once you’ve created a video ad, tracking its performance over time is important. This will help you understand which parts of your campaign are working and which aren’t, so that you can make changes and improve results. To start tracking your video ad performance:

  • Create a goal for your campaign. You can use Google Analytics or another analytics platform to track how many people viewed each of your ads, then shared them with their friends on social media (retargeting).
  • Use conversion tracking tags on all URLs in the ad’s destination URL field (if applicable). This will help you measure how many people took action after viewing the ad—for example, by clicking through and purchasing something from your website or signing up for an email list.

Social Media Video Ads: Conclusion

If you follow all of these steps and create a well-thought-out strategy for your campaign, then there’s no reason your campaigns can’t succeed. Creating a video ad is an interactive experience for your social media marketing. If done correctly, it can make your audience sit back and really enjoy your brand.