If you are a small business owner, you always need to be on top of trends and adjust to the ever-changing marketing landscape. Over the past years, one business tactic has been consistent, and it’s blogging. So, you might be wondering, is blogging really worth your time and effort? There’s a short answer to that, and it’s an absolute YES! It may seem to be obvious but first, what is a blog? Blogs are shared and published articles that are posted on the Internet for the public to read. You can also share articles, news, or any content-sharing things for your business blogging.
Businesses of all kinds start blogging as a way to build up a long-term audience. However, many businesses still don’t see the importance of investing in blogs. Why is that? Many business owners are afraid to start blogging. The reason? Because they have self-doubt and lack knowledge and confidence in starting something new like blogging and content sharing. But, there is no need to be scared and afraid. In this blog, we will learn and talk about the benefits of blogging and why you shouldn’t be scared about it.
One of the most effective ways to increase brand awareness while providing meaningful and valuable content to your target audience is to blog. Here are the benefits that will encourage you to blog for your business.
One of the most effective ways to build brand awareness while delivering relevant and valuable content to your target audience is blogging. Blogs are affordable for small businesses to drive traffic to their website, improve inbound marketing efforts, and attract more potential customers.
According to research, around 80% of companies prefer to advertise in blogs and content-sharing rather than the traditional advertising methods. People also get a little bored and tired of traditional forms of advertising. Thus, blogging is a creative way of presenting your services is vital for the modern business environment.
Search engine rankings play a significant role these days. Businesses must do everything they can to improve their rankings on prominent search engines like Google. Blogs can help businesses that are serious about ranking in search engines. This is because blogging improves SEO or “search engine optimization” strategies.
You give Google and other search engines new content to index and create opportunities to insert essential keywords to increase your visibility on search engine results pages by constantly blogging.
Blogs are not always one-way advertising. Blogging is a way to communicate with your customers, both personally and virtually. It can be accomplished by asking your readers’ questions at the end of your posts to start the conversation or simply allowing comments and feedback. You can relate to your audience by reviewing and responding to comments from readers, building trust, and gaining valuable information about what your customers and clients want.
Social media is an outstanding channel to reach and attract new audiences, and you might be thinking, “What are you going to post?”. The most common posts that are shared on social media are links to blog content, as they are much easier to share and promote than product pages, landing pages, or posts without links. Each blog post is an opportunity to share as a link on Facebook, Twitter, Instagram, Pinterest, Reddit, and more, and often multiple times.
Check out this article to discover the right ways to promote your blog content online and decide whether you want to take a big step in making your business grow. iConnectFX will help you achieve your goals for your business. Visit our website to find out more tips, tactics, and strategies regarding blogs and content sharing. You can also reach us through our social media accounts.