Shoppable Videos

Shoppable Video: An Ultimate Guide About Shoppable Video

Video is an essential part of your e-commerce marketing. It helps to convert shoppers, improve brand awareness, and boost sales. Therefore, the e-commerce industry has seen a surge in the use of shoppable videos. It is a relatively new concept in the eCommerce marketing, but it’s slowly becoming a trend. Hence, many people ask questions about shoppable videos, and we’re here to answer them. Suppose you’ve been interested in creating a shoppable video for your business but needed to figure out how to go about it. In that case, this ultimate guide about shoppable video is for you.

What is Shoppable Video?

A shoppable video allows viewers to view a selection of things. If a product piques their attention, all they have to do is click on it instantly in the video (there are multiple clickable links featured), and they will be brought to another page where they can learn more about it or make an online purchase. In a nutshell, it’s an excellent way for brands to earn direct revenue quickly.

It also offers the exciting possibility of creating material that advertises your products with a strong call-to-action integrated directly into your video. It significantly streamlines and simplifies the purchasing process, lowering natural attrition along the buyer journey.

How Shoppable Videos Work?

Shoppable videos are changing the face of retail advertising. You might provide a pertinent in-app or in-platform shopping experience rather than leaving clients to search links on their own and then sending them to other websites. With shoppable videos, brands can create an intriguing online “window-shopping” experience.

Viewers can pause and resume interesting films with a few clicks while viewing what is on sale. As the world grows more fast-paced and digital, shoppable video is crucial to successful video marketing.

The Benefits of Shoppable Videos

  • Boost Engagement – Brands that use shoppable videos have seen an increase in conversions. Because videos are more interesting, your customers will likely stay on your website. Furthermore, it makes the entire purchasing process more user-friendly, increasing conversions.
  • Sales Increases – Using a shoppable video, your customers won’t have to sift through thousands of things on your website before finding what they’re looking for. Customers can learn more about a product by clicking on it in the video. As a result, because customers can make purchases much more swiftly, marketers can seize the chance before it is lost.
  • Boost Conversion Rates – The purchasing process has been simplified, with fewer hoops and sites to visit. Because clients need to click one or two buttons instead of several touchpoints, conversion rates rise.

Tips on Making Shoppable Videos

There are several approaches to shoppable videos. Your goals, budget, and brand persona will define your content. The options will vary depending on the industry.

A good shoppable video requires more than merely interactively repurposing pre-existing content. It’s also about more than just spending a lot of money and putting on extravagant productions. A solid strategy and interesting ideas are required when using shoppable videos.

Here are tips that will let you create a video that will attract target customers:

  • Make it clear to the audience that they can interact. The planning stage is always the most important part of any video, but it is extremely important in interactive and shoppable videos. Consider what you want your audience to be able to do and how you want to present it to them on the screen. 
  • Make it as deliberately obvious as possible. Interactive video is still not widespread enough to be “expected,” so if you don’t make it plain, your viewers might not get it. 
  • Get the highest interaction rates. Things in the full frame and aren’t too close up or abstract has the highest interaction rates.
  • Be creative. Experiment with various techniques for encouraging audience engagement.


Customers demand interactive and intriguing content from their favorite companies. At the same time, businesses strive to reduce the friction between marketing and sales. Both objectives can be meet with shoppable videos.

As technology develops, businesses may employ video to provide customers with a genuine experience that will help with purchasing. Shoppable videos could push the boundaries of personalization and enhance the customer experience. Using shoppable videos allows you to demonstrate more effectively why your brand, products, and promotions are vital to your target market.