Content marketing is a well-known way to build a brand and reach your target audience. Video marketing is one form of content marketing that will help your business grow. But nowadays, the attention span of viewers is quite shorter than usual. That is why TikTok videos, Facebook and Instagram reels, and IGTV became content marketing hits. As of today, viewers […]
Based on the statistics, about 67% of people purchase after watching a branded social media video. This says a lot about the success of video marketing, and if you are ready to dive into that strategy, this is the right time to know about it. More than that, you must also learn about video funnels for marketing to see the […]
It’s nighttime, and everyone but you is asleep. You were peacefully scrolling through the internet when a blasting sound from your phone startled the whole house. You struggled to find the volume button and were left with no choice but to hide your phone under your pillow, praying it would suppress the sound. An annoying familiar scenario, right? This is […]
Video SEO is about optimizing your video to be indexed and rank on the search engine results pages. It is a very different beast from online video marketing. That’s because search engines have an entirely different model for ranking videos. Whereas Google, Bing, and Yahoo! want their users to find the best results possible in the least amount of time, people […]
It’s no secret that online videos are a powerful tool for marketing. They can help you boost engagement and conversions, increase your brand’s reach, and even improve your SEO rankings. Video is also great for capturing the attention of potential customers who are searching for answers about your products or services. But what if you could combine these two aspects […]
It’s never a secret how many companies utilize video platforms to advertise their businesses. Dire times from the previous market decline mean companies should be flexible regarding marketing. Videos seem to be the most credible form, and unfortunately, sharing them online can also back mishaps in the long run. Therefore, secure video sharing is essential. Sharing videos online, especially if […]
Social media has played a huge role in the success of many businesses. However, it’s time to switch things up if you’re still using the same old images and text to promote your business on social media. It’s time to hop into the new trend — social media video ads. Creating social media video ads can be very powerful if […]
Explainer videos are a powerful tool to showcase your business and market it to a wider audience. They could be used for various purposes from explaining a product or service, to promoting your business online or even introducing yourself in an interview. Also, creating an animated explainer video is not only cost-effective but also helps you stand out among your […]
When was the last time you watched an online video? Usually, you watch a video to entertain yourself, understand a product with an explainer video, or sometimes plan for your next travel destination. Like most consumers, it was probably recent since 61% of the world’s population watch between four to ten hours of online video every week. Having a video […]
When it comes to creating videos for different types of marketing, you need to understand some of the video sharing terminologies. While there are many terms and concepts that can be confusing for people unfamiliar with this niche, there are also some simple ones that are straightforward. You won’t need a degree in video editing to know what these terms […]